The Book

A Celebration of the Book

By Julius Friedman

Foreword by Pico Iyer

Essay by Jill Gage of The Newberry Library and Dianne Aprile, co-author, The Eye is Not Enough

Remembering Julius

It's not what you look at that matters,
it's what you see.

Henry David Thoreau

"It's not what you look at that matters,
it's what you see."

Henry David Thoreau

Learn More About Julius

Courier-Journal Obituary

About The Book

The Book project was inspired by Gail Gilbert, the art librarian at the University of Louisville Library, when she gave me a bag of books she was discarding. She thought I could tear them up and make collages or an art project. I told her I was not a collage artist and, being a book designer, I could not tear them up. After months of them sitting in my basement and Gail saying, Do something with them, I made my first deconstruction and collage.

I continued making them for fun and it grew into a body of work. I looked at the book from its beginnings to the current and emerging world of the Kindle and other electronic tablets, intuitively keeping in mind the sacred word, censorship, holding an object, its tactile way, even the smell of a book, etc. That is how it began.

Then I decided to make a limited edition of 20 books, all by hand - hand-sewn and hand-bound, using hand-set type, letterpress, and tipped-in photographs, and a box made of cherry wood to house the book. That sold out at once. After that project, I continued to make collages and decided to do a coffee table book that people from all walks of life could afford, enjoy, and experience.

Author/Designer Bio

JULIUS FRIEDMAN is a graphic designer, photographer, and artist specializing in cultural, nonprofit, and corporate design.

His work is included in the permanent collections of the Museum of Modern Art, New York City; The National Gallery of Art, Washington, DC; the National Museum of Poster Art, Warsaw, Poland; The Dansk Plakatmuseum, Aarhus, Denmark; The Brown-Forman Corporation; 21C Museum; PNC Bank; and NTS Corporation.

He was selected by the Special Assistant to President Ronald Reagan to create work for inclusion in an exhibition of 100 posters advocating peace. This exhibition was presented to the government of Japan on August 6, 1985, to commemorate the 40th anniversary of the bombing of Hiroshima, and was held at the Hiroshima Museum of Art.

Charles Michael Helmken of the Washington, DC, Shoshin Society chose him as one of 100 American and Korean artists to create a poster for the book Images for Survival to further the understanding and prevention of AIDS.

A Selection of Images from the Book


The Poster

poster for The Book

24 x 36 Printed in Full Color + varnish on 80# cover paper


Poster Available Signed and Unsigned

Outside USA additional postage and fees may apply. Call or email for quote.


Pasatiempo, Santa Fe New Mexican

Review by Jennifer Levin. Visit Website
October 7, 2016

The Rusty Satellite Show

After 50 Years, Julius Friedman reveals a few "secrets" on the Rusty Satellite Show.

June 30, 2016
Visit Website

Great Day Live! on WHAS 11

April 10, 2016
Visit Website

WAVE Country with Dawne Gee on WAVE3-TV

April 20, 9:30 a.m.
Visit Website

ARTxFM Radio

WXOX 97.1 PUBLIC with Keith Waits
April 21, 2016
Visit ARTxFM Website

publishers-weekly-logoPublishers Weekly

April 11, 2016
Review of The Book


April 25, 2016
Indelible Evidence: The Book by Julius Friedman


Independant Press Award

2019 Independent Press Award Winner
Fine Art

Eric Hoffer Award 2017 Grand Prize Winner

The Eric Hoffer Award honors the memory of the great American philosopher Eric Hoffer by highlighting salient writing, as well as the independent spirit of small publishers. Since its inception, the Hoffer has become one of the largest international book awards for small, academic, and independent presses.

The Eric Hoffer Award was founded at the start of the 21st century (with permission from the Eric Hoffer Estate) to honor freethinking writers and independent books of exceptional merit. The commercial environment for today's writers has all but crushed the circulation of ideas. It seems strange that in the Information Age, many books are blocked from wider circulation, and powerful writing is barred from publication or buried alive on the Internet. Furthermore, many of the top literary prizes will not consider independent books, choosing instead to become the marketing arms of large presses.

"Creativity is the ability to introduce order into the randomness of nature."
- Eric Hoffer

Visit Site

The US Review of Books

USDA Award 2013: Julius Friedman


Book Launch Party

Book & Poster Signing by Julius Friedman
Tuesday, April 26 at 5 p.m. to 8 p.m.
21c Museum Hotels
700 W Main St, Louisville, Kentucky 40202
Click for more info


Influential Louisville artist Julius Friedman dies at 74 | Courier-Journal

Julius Friedman Images

The Book on Facebook

Press Release, February 2016

Pico Iyer: The art of stillness

Filmed August 2014 at TEDSalon NY2014

Pico Iyer to speak at the Festival of Faiths in Louisville, Kentucky, May 17-21, 2016.

April 10, 2016

Other Work by the Author

"The Veil" directed by Julius Friedman and Richard Van Kleeck with music by composer Rachel Grimes

"Convergence" A short film directed by Julius Friedman and Richard Van Kleeck

Julius Friedman: A Celebration of Life


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