So now you have your book written, designed, and ready to go to press and you’re asking yourself, what’s next?

• How many books should I print?
• How do I start marketing to sell them?
• Do I need a web site? How can I use my web site?
• What about Google, Yahoo, or any other search engines?
• Facebook, Twitter, and other social networks as a marketing tool?
• How do I get this book into bookstores? Into Amazon.com, Barnes & Noble, and independent book stores locally and across the USA?
• Who is going to warehouse and drop-ship my books?
• Do I have an audience in Canada, Europe, and Asia?
• Should I create an ebook?
• Would an ebook fit into my marketing plan?

Custom Royalty Agreement

• In the self-publishing world, most book projects are funded by the author or the organization paying the bills. However, Old Stone Press from time to time will share in the risk or invest in the project through discounting services (especially in the non-profit world). In the for-profit world, we may choose to invest in the project if it makes good business sense. In some special cases, if the author submits a business plan or marketing plan that supports or projects significant book sales, we may consider partnering with the client and share in the marketplace risk by investing a portion or all of our fees. In return, Old Stone Press would share a higher than industry standard commission percentage or “royalty” payment with the author or author organization based on book sale performance in the marketplace.

BookBuy Widget

• Special code for selling your book on your blog or website

Old Stone Press Marketplace BookBuy Page

• This can be a simple as links from our web site to Amazon or Barnes & Noble or directly to an independent bookstore in your community, depending on the custom PR and marketing distribution package we build for you. Our book-marketing partnerships could open a whole new marketplace you never dreamed you could reach?that you never even knew existed.

Social Media BookBuy Page

• Book summary
• Author biography
• Testimonials
• YouTube/Vimeo videos
• BookBuy buttons
• Integration with Facebook and Twitter

PR Basic Package

• Draft press release that ensures wide distribution for
  SEO (Search Engine Optimization)

PR Media Outreach Package

• Create a targeted media list
• Outreach to the most effective media outlets tailored
  to the specific genre and book market as follows,
  but not limited to: 
  • Publishers Weekly
  • New York Times
  • The Huffington Post
  • Wall Street Journal
  • Christian Science Monitor
  • Slate.com
  • Salon.com
  • Booklist
  • School Library Journal
  • BookPage
  • Narratives
  • Kirkus Reviews
  • Scholastic Parent & Child
  • Parenting Magazine
  • Storyworks
  • The Horn Book Magazine
• Discuss book review/giveaway opportunities
• Manage getting books to media
• Follow up with media to answer questions
• Issue Media Feedback Report with contact information and status

PR Social Media Package

• Discuss social media opportunities and objectives
• Offer examples of successful campaigns
• Develop Facebook and Twitter pages
• Provide passwords to author